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  <url>
    <loc>https://www.emmarudge.com/design</loc>
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    <priority>0.75</priority>
    <lastmod>2021-01-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1604928602433-9OY1MQH3AILV1D3GKS38/in+situ.jpg</image:loc>
      <image:title>Brand Design - ArtHole</image:title>
      <image:caption>Evolution of the design for community art project, ArtHole, that held regular events and exhibitions in East London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602687091484-FIPDLHWUEY3N42HCPEHZ/IDH_logo.gif</image:loc>
      <image:title>Brand Design - i dont hair</image:title>
      <image:caption>Logo design and illustration for i dont hair ~ the creative hair studio launched by hair stylist Ross Cosgrove.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1598908341904-GT0HB6JLKDDQQOBXSI88/UU-doggo.jpg</image:loc>
      <image:title>Brand Design - Uncontrollable Urge</image:title>
      <image:caption>Logo design, posters and social content for a weekly queer dance party at LGBTQ+ venue Dalston Superstore.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmarudge.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.emmarudge.com/casestudyakvneuro</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602670838493-TJ2GUW4VYBO9GU7IAPBI/UX-process.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1600874816466-A5MMYISYVKMMIYDOAA2G/Screenshot+2020-08-28+at+18.02.15.png</image:loc>
      <image:title>UX Design - Affinity Mapping</image:title>
      <image:caption>During the four user interviews we gathered a lot of information which was then synthesised into an affinity map. The current pain points seemed to be numerous but there were also clear benefits to collecting more data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602075487621-0B625M56WDL0L7QGB5FS/MoSCoW_AKV-02.png</image:loc>
      <image:title>UX Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602075455945-XV22CQ9XGDL216B42DAX/persona_AKV-01.png</image:loc>
      <image:title>UX Design</image:title>
      <image:caption>Persona created from combining traits from the user interviews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1603817542046-3HMUBH5XH4RFQ9DHD3YY/sketches.png</image:loc>
      <image:title>UX Design - Sketches</image:title>
      <image:caption>Key screens were identified from the task flow and I began to sketch ideas for how these could look. From working on courier sign ups at Uber Eats, I knew that clever case management would be vital to creating a simple data input process. Proposing features such as: Grouping patients into stages To Do lists (CTA) on the dash and patient profiles Access to search on all screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1603817500752-F07UW4VGVT62S3OU6TQE/user_flow.png</image:loc>
      <image:title>UX Design - User Flows</image:title>
      <image:caption>Once we had identified the priorities and the tasks that the product must, should and could complete, it was time to start mapping out the task flows. My group focussed on data input, so we kept in mind the need to collect data with ease and that there should be easy access to pertinent actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1603817568508-9BDE1LI094P4CJHNJ6G3/Screenshot+2020-10-07+at+13.35.22.png</image:loc>
      <image:title>UX Design - Wireframes</image:title>
      <image:caption>The key screens were then built in Figma and connected into a prototype that could be used for usability testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1603816454878-UWPWOWB7YNOYBJZC8TCK/remote_usability+testing.png</image:loc>
      <image:title>UX Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1603816851216-K4JRAFRSUZN0HO01WFB8/testing+feedback.png</image:loc>
      <image:title>UX Design</image:title>
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  <url>
    <loc>https://www.emmarudge.com/i-dont-hair</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1600719635020-O5EOD7JBU09JXFI44JE7/hair-text+18.png</image:loc>
      <image:title>i dont hair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602694867213-33WTSRIDX9R1LFHF5MJA/IDH_logo+guidelines-05.jpg</image:loc>
      <image:title>i dont hair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1600719639569-GH7TT9RH4KEX0QDLEE8W/hair-text-hisat.png</image:loc>
      <image:title>i dont hair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602694867068-I47R4UZVG42H84TZFZY4/IDH_logo+guidelines-06.jpg</image:loc>
      <image:title>i dont hair</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1600719618337-U14CUR368BMZAB3R4C2O/hi-sat_logo_nearlythere.png</image:loc>
      <image:title>i dont hair</image:title>
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    <image:image>
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      <image:title>i dont hair</image:title>
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      <image:title>i dont hair</image:title>
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  <url>
    <loc>https://www.emmarudge.com/uncontrollable-urge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-29</lastmod>
    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176327708-2H50AK7RX7ILA31J9IZ7/UU-backT.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176328248-A3OA2FHIP1QEF49GTK8D/UU-doggo.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176742480-6T86ZB06OYBWCLDDTE50/carin_tshirrt.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176606232-4XAVVQFKR28TJ8P1MH6R/April_UU.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
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      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599177136286-M6WP1EIB28BTAD4PUNV1/insta_screenUU.jpeg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176334594-ANALXGIV9W5BGL3YJY3K/UU-scribbles-01.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176342154-E1CF5J8WRDDSAYL8NCY1/vienetta.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599176606791-RF6NI8QGUEBLAZ7TNTFF/AUG_UU_final.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1602070672290-LL4GKXZSJ94VOQNRABF8/UU-em%3Ajoe.jpg</image:loc>
      <image:title>Uncontrollable Urge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmarudge.com/art</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599127594043-TM76UVSHDH8440GQUVN9/sms-poster-series.001.6-04.jpg</image:loc>
      <image:title>Art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599126744869-HA0TK1VPATX3F7WKANIM/sms-dl-002.jpg</image:loc>
      <image:title>Art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599126744449-21B25IKLKQKC2FD3RNK5/sms-fromFB.jpg</image:loc>
      <image:title>Art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599126831581-FYA7CD26YOPUBMSF9J9P/SMS-beach.jpg</image:loc>
      <image:title>Art</image:title>
    </image:image>
    <image:image>
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      <image:title>Art</image:title>
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    <image:image>
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      <image:title>Art</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599126833840-R3S6AHTJ0LZL9CQKFDJ7/SMS-waves.jpg</image:loc>
      <image:title>Art</image:title>
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    <image:image>
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      <image:title>Art</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599127417481-9E1OS6DHY33Q3VE9IXGT/Emma+Rudge+15+August+2020.JPG</image:loc>
      <image:title>Art</image:title>
    </image:image>
    <image:image>
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      <image:title>Art</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599149574541-KFUASE5PZYAY93TM0SU9/croatia.jpg</image:loc>
      <image:title>Art</image:title>
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    <image:image>
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      <image:title>Art</image:title>
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  </url>
  <url>
    <loc>https://www.emmarudge.com/arthole</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599179110340-956TVTVRITIPKYCUTEH5/logo_v3.png</image:loc>
      <image:title>ArtHole</image:title>
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    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
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      <image:title>ArtHole</image:title>
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    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599179257540-14T74716QE9AGESMXEGG/Screenshot+2020-07-06+at+16.35.59.png</image:loc>
      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1599179460614-PM0IXR7P5Q3RI0WYJW81/logo_v2.png</image:loc>
      <image:title>ArtHole</image:title>
    </image:image>
    <image:image>
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      <image:title>ArtHole</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.emmarudge.com/service-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1611245124846-XD15HKG3TYLCKCFEJB92/the-princes-trust-vector-logo-01.png</image:loc>
      <image:title>Service Design - Get Hired Recruitment Initiative</image:title>
      <image:caption>Part of the Innovation team working on Get Hired, an innovative recruitment initiative for young people. Collaborating with stakeholders to increase conversion for SME business, solve usability problems and review the content strategy for the Get Hired website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee4fa246b26b20957dc96af/1611243320712-H4836J7X0NCADBN4E013/Uber-Asset-Logo.jpg</image:loc>
      <image:title>Service Design - Customer experience feedback and escalation process</image:title>
      <image:caption>c360 is a global programme leveraging JIRA to collect customer experience feedback and escalate customer and driver issues. As part of a cross-functional team, I owned the process and adoption for driver in-person support in the UK and Ireland. Launch the process for UKI in-person support Monitor KPIs and collect support agent feedback Design and test improvements to the process</image:caption>
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